Ponti’s Italian Kitchen
We were commissioned by Ponti’s Italian Kitchen to create an organic PR campaign to announce the re-launch of the Oxford Circus restaurant and communicate the brands passion and commitment to the food and exceptional quality ingredients from its home region of Emilia Romagna. has generated unprecedented media coverage.
Following the huge success in the first three months of the re-launch campaign across trade and consumer media, the remit has expanded to include social media and has since evolved to include managing the social media for the Caffe Italia brand, together with trade and consumer PR for its imminent re-launch. Using a combination of traditional PR with Facebook and Twitter has generated unprecedented media coverage, with an 855% ROI based on AVE over three months.