Independent Family Brewers of Britain
Where do you start when wanting to promote the benefits of becoming a licensee with a family brewer? For us, it was simple. Target the potential tenants who are looking for a brewery partner with multifaceted campaigns. So, for the Independent Family Brewers of Britain (IFBB) we have worked with national media in the business and consumer sections and with the trade publications. We also used our in-depth knowledge and experience of the brewing sector to provide strategic consultancy for members, particularly on the on-going debate regarding the Tie.
Our PR campaign has put the IFBB right at the heart of the tenancy debate where they are seen as the ‘voice’ of the industry.
So, far the campaign has directly reached over 100,000 influencers and potential licensees.