As an established and loved brand, Carluccio’s wanted to make sure they were not getting complacent about their offering. To meet their brief, we recruited and implemented 6 focus groups of current, lapsed and non-users across the country to give the business the insight it needed to launch its new menu.
The findings have formed the foundation for Carluccio’s new menu and given the company feedback on their strategic direction.
“As a result of the research conducted by Elliott Marketing & PR we are now perfectly positioned to move forwards. The direction the research gave us for the new menu has meant we are now experiencing an 5% uplift on like for like sales.”
Paschalis Loucaides. Head of Marketing.